Homeless kid in Second Life
"The action is intended to reach out for young people, and ask for help for abandoned and abused children in developing countries in South America and Africa," says Ana de la Calle, a communications representative of the organization.
"We think Second Life and other forms of new technologies can be a great way to connect with young people and make them a little more conscious about the huge population in the real world needing help, and it doesn't cost much to guarantee the future of another human being", says Salvador Dinez, art director of the ad agency ArnoldFuel and one of the designers of the project. The action also includes getting broadcasting online videos of the reaction of the Residents.
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