Microsoft May Lower Xbox 360 Prices, Revise Hardware
Chief Financial Officer Chris Liddell said on Thursday that Microsoft aims to ship a total of 12 million of its game consoles by June 30 of this, the end of its fiscal year. This is down from a previous 13 to 15 million units target, but some industry observers feel the Redmond, Wash.-based firm is winding down inventories for an upcoming price cut.
"We assume roughly a $100 price cut with the premium unit selling for $299 versus $399 previously," said Rick Sherlund, research analyst for Goldman Sachs.
Citigroup's Brent Thill believes that the firm may be lowering its shipments as it makes way for a revision of the game system, which may come this year. Thill believes the new design will be a revised motherboard design, HDMI ports for high-definition video, and 120 GB of storage - 6 times more than its current capacity.
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