Email a copy of "PlayStation 3 launched in Europe" to a friend.
The long wait is over. Sony's next generation console has finally launched in Europe.
At Virgin Megastore in Oxford Street in London, the rather subdued crowd were given a special treat.
Everyone who bought a PlayStation 3 worth £425 were also given a 46-inch BRAVIA HD television worth over £2,500 and a taxi home.
In total, the giveaway...
