PlayStation 3 launched in Europe
The long wait is over. Sony's next generation console has finally launched in Europe.
At Virgin Megastore in Oxford Street in London, the rather subdued crowd were given a special treat.
Everyone who bought a PlayStation 3 worth £425 were also given a 46-inch BRAVIA HD television worth over £2,500 and a taxi home.
In total, the giveaway amounted to £250,000 worth of televisons to more than 100 gamers.
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